Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about this natural color additive – Butterfly Pea Flower.
Did you know more than 75% of products containing Butterfly Pea Flowers in food and beverages categories are from APAC region?
According to our monthly tracker “The Chinese Consumer: Life after COVID-19 – February 2021”, 37% of consumers surveyed believe that blue is a mood-boosting color, the proportion of young consumers aged 18-24 who have this view is 60%.
Try....you will love it.: https://laochili.com/products/skvp-butterfly-pea-flower-for-health-55g?_pos=1&_psq=Butterfly+Pea&_ss=e&_v=1.0
Credit source: https://www.mintel.com/blog/food-market-news/watch-trending-ingredients-to-watch-butterfly-pea-flower